About Us
Miss Indonesia 2020, Source by: HighEnd Magazine
Now the World's Eyes Are on You
Miss Indonesia was founded in 2005 by Mrs. Liliana Tanoesoedibjo, and has been broadcast exclusively on RCTI since its inception. Over the years, it has become one of the nation’s most respected platforms for showcasing Indonesian women of substance, character, and purpose.
More than just a beauty pageant, Miss Indonesia is a platform for character development and personal growth. Through this journey, each contestant is encouraged to explore her best qualities, hone her talents, and channel her abilities into making a meaningful, impactful, and positive contribution to society, the nation, and the world.
The Miss Indonesia program is built on four key pillars of assessment, represented by the acronym M-I-S-S:
- M – Manners : Graceful behavior and respectful conduct that reflect inner character.
- I – Impressive : A strong and inspiring presence that leaves a lasting impact.
- S – Smart : Intelligence, critical thinking, and broad knowledge.
- S – Social : Empathy, social awareness, and a genuine desire to serve and connect with others.
Upholding the international vision of Beauty with a Purpose, Miss Indonesia is committed to shaping a generation of young women who are not only intelligent and graceful, but also socially conscious, culturally grounded, and dedicated to making a meaningful impact in their communities and beyond.
Founder Profile
Liliana Tanaja Tanoesoedibjo
Surabaya, March 15, 1967
Education :
- Diploma in Fashion Design – L’Académie des Couturiers Richard Robinson, Ottawa, Canada
- Diploma in Hat Making and Accessories – L’Académie des Couturiers Richard Robinson, Ottawa, Canada
- Diploma in Professional Cosmetology – Versailles Academy, Ottawa, Canada
- Diploma in Professional Color Consultation – Versailles Academy, Ottawa, Canada
- Diploma in Fashion Merchandising – ICS Canadian Limited, Montreal, Canada
- Bachelor’s Degree in Theology – Kingdom Theological College, Jakarta
- Currently pursuing a Master’s Degree in Theology – Kingdom Theological College, Jakarta
Visionary Founder of Miss Indonesia :
Liliana Tanoesoedibjo is a respected Indonesian leader in the fields of media, fashion, and women’s empowerment. She is the Founder and Chairwoman of the Miss Indonesia Organization, and the driving force behind the establishment of the Miss Indonesia pageant, which debuted in 2005.
Under her leadership, Miss Indonesia has grown into a national platform that empowers young women to discover their purpose, develop their potential, and serve society with compassion and excellence. The pageant is rooted in strong values — emphasizing intelligence, integrity, cultural awareness, and social responsibility beyond outer beauty.
Through her ongoing mentorship, Liliana continues to shape a new generation of Indonesian women leaders, ready to represent the nation with pride, poise, and purpose on the global stage.
Vision :
To empower a generation of Indonesian women who are accomplished, principled, and socially conscious — representing Indonesia with dignity and compassion, while upholding strong values of life, integrity, and service.
Other Roles and Contributions :
- Executive Chairwoman – MNC Group
- Founder – Miss Indonesia Foundation
- Founder – Livelt International
- Founder of several cultural foundations focused on preserving Indonesian heritage and promoting creativity through arts and education
- Advocate and initiator of numerous national programs for the empowerment of women and children
- Songwriter :
- Composer of Miss Indonesia’s official theme song “Ku Ukir Prestasi untukmu, Indonesia”
- Composer of patriotic songs “Indonesia Jaya” and “Persatuan Indonesia”
- Creator of theme songs for children’s animation (Kiko, Entong, Titus)
- Writer of spiritual songs reflecting her faith and values
- Still many more songs she has written to promote national pride, unity, love and perseverance
- Author of Miss Indonesia’s official handbook: “BEYOND BEAUTY: A Journey of Purpose and Impact”
- Served as International Jury Member for Miss World in 2013, 2015, and 2016
Legacy & Impact :
“Empowering women of purpose — with values, vision, and voice.”
Liliana Tanoesoedibjo continues to inspire Indonesian women to lead with grace, impact, and unwavering integrity.
